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Impact of the Virginia Career and Learning Center on Engagement and Outreach

CLC* Website Traffic-alt

CLC* Website Traffic

Grow Up-alt
+549%
*Virginia Career Learning Center
Social Media Engagement-alt

Social Media Engagement

Grow Up-alt
63%
2020
  • Launched the first Tele-ECHO sessions with SBMH interns
2021
  • Launched the Career and Learning Center website!
  • Started Tele-ECHO sessions to promote retention
  • Focused recruitment and retention efforts on 7 school divisions
  • Introduced the school counselor webinar library
2022
  • Rolled out the first 3 courses with digital badges
  • Created the Credential Hotspot
  • Initiated digital and social media outreach to promote learning center resources and job postings
2023
  • Featured “Staff Stories” with video testimonials on the Career Center
  • Added 8 new school divisions, featuring “Virginia is a great place to work!”
  • Conducted a focus group to gather website feedback from SMHPs
2024
  • Developed the SMH grant data dashboard
  • Eight school division leadership teams completed the first Implementation Science Academy

Engagement, Impact, and Outreach

Engagement
Engagement
green_alt
50+
Video Modules
90+
Hours of Professional Learning
6800+
Certificates Awarded
Impact
Impact
blue_alt
72%
Felt the site helped them find a position
96%
Rate the learning center helpful to their position
10500+
Users
Outreach
Outreach
green_alt
400+
Jobs Posted
200%
Increase each year in social media referrals to the site
3700+
Users driven to the site through programmatic ads

Career and Learning Center Website Growth

*May-December 2021
**Number of individual website visits
***Total number of pages viewed

User Feedback

“I come here first because I know it’s easy, accessible, well done, and it’s free. Sometimes I’ll share it with others for that reason too.”

“You can come here and find out everything you need to know.  I see that as a helpful tool for any district to help guide professionals.”

“Not only did I learn new information, but I was also reassured in the things I am already doing.”

“I took away some solid intervention strategies that I plan to either use or share with others.”

“The recommendations and resources provided are very helpful.”

“I keep adding to my toolbox!”

“I can apply the information learned to future student cases.”

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The Virginia CLC is funded by the Virginia Department of Education through:
S184H200009; School Based Mental Health Grant (2020-2025)
S184H220101; School Based Mental Health Grant (2022-2027)

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